Privacy Policy
This Privacy Policy aims to explain which personal data AXIRA collects from individuals who interact with the brand and how AXIRA processes it. Data may be collected from website visitors, individuals contacting AXIRA and applicants to the AXIRA Shooter Staff programme.
Personal data refers to any information that identifies or can be linked to an individual. This includes a person’s name, email address, telephone number or IP address. Processing data refers to everything AXIRA can do with this data, such as collecting it, recording, storing, adjusting, organising, using, disclosing, transferring or deleting it.
You share personal information with AXIRA when you contact us through one of our channels (email, website, telephone or social media), submit an application or interact with our website. AXIRA may also use information that is publicly available, such as social media profiles provided by Shooter Staff applicants, where relevant and permitted by law.
The types of data AXIRA collects
The personal data AXIRA collects includes:
Identification and contact data, such as name, email address, telephone number and other contact information voluntarily provided.
Website usage data, such as the IP address of a visitor’s PC or mobile device, browser information and the pages visited on AXIRA’s website. This data may be partially collected through cookies and similar technologies. You can find our Cookie Policy on our website.
Communication data, such as information shared when contacting AXIRA through our contact form, email, telephone or social media channels (Facebook, Instagram and LinkedIn).
Shooter Staff application data, such as name, email address, social media profiles, archery experience and other information submitted through the application form, including an optional photograph.
Data about interests and needs that individuals share with AXIRA, for example when contacting our office, sending an email, using our online tools or commenting on AXIRA’s social media channels.
AXIRA only collects personal data that is relevant and necessary for the purposes described in this Privacy Policy.
What AXIRA does with personal data
AXIRA only uses personal data for legitimate business reasons and where there is a valid legal basis under the General Data Protection Regulation (GDPR). This includes:
Website administration and security. AXIRA processes technical information to ensure that the website functions correctly, remains secure and provides visitors with a reliable experience. This processing is based on our legitimate interest in maintaining a functional and secure website.
Communication and enquiries. When an individual contacts AXIRA through the website, email, telephone or social media, AXIRA uses the information provided to respond to questions, requests or feedback. This processing is generally based on our legitimate interest in handling enquiries or, where applicable, taking steps at an individual’s request before entering into an agreement.
Providing visitors with relevant information and improving our services. When an individual visits the AXIRA website, AXIRA may gather information about how the website is used. AXIRA uses Google Analytics 4 (GA4) to analyse website activity, measure the effectiveness of its content and improve the level of service and information provided. Where consent is required, these technologies will only be activated after valid consent has been obtained.
Personalised marketing. AXIRA uses the Meta Pixel to measure the effectiveness of marketing activities and, where applicable, support relevant advertising. The Meta Pixel will only be activated after valid consent has been obtained. Visitors can withdraw their consent at any time through the website’s cookie settings. AXIRA may also use personal data for direct marketing where permitted by law. Individuals have the right to withdraw their consent or object to direct marketing, including profiling related to these activities.
Shooter Staff applications. When an individual applies to join the AXIRA Shooter Staff, AXIRA uses the information provided to review the application, assess suitability and communicate with the applicant about the selection process. AXIRA may also review publicly available information associated with the social media profiles submitted. Processing is based on taking steps at the applicant’s request before entering into a potential agreement, where applicable, or on a legitimate interest in managing the application process, subject to the requirements of the GDPR.
Preventing and detecting fraud and data security. AXIRA has a duty to protect personal data and to prevent, detect and contain data breaches. To limit the damage in case of a data breach, AXIRA only processes necessary personal data and will remove or anonymise the data whenever it is no longer necessary for the relevant purposes or legal obligations.
Who AXIRA shares personal data with and why
AXIRA only shares personal data where necessary to ensure the best possible service, maintain the website and execute daily business activities.
This may include sharing information with website hosting providers, technical service providers, providers of online forms and communication systems, Google Analytics and Meta, where applicable and permitted by law.
Personal data may also be accessible to authorised employees responsible for handling enquiries or reviewing Shooter Staff applications.
Where data processing by a third party is necessary, AXIRA requires appropriate data processing agreements where required by law. These agreements ensure that the applicable requirements regarding the protection and use of personal data are met.
AXIRA does not sell personal data.
Where personal data is transferred outside the European Economic Area (EEA), AXIRA ensures that appropriate safeguards are in place in accordance with applicable data protection legislation, such as an adequacy decision or Standard Contractual Clauses, where applicable.
Cookies and tracking technologies
The AXIRA website uses cookies and similar technologies to support website functionality, analyse website usage and measure the effectiveness of marketing activities.
Strictly necessary cookies may be used without consent where permitted by law.
AXIRA uses Google Analytics 4 (GA4) for website analytics and the Meta Pixel for advertising measurement and marketing purposes. Where consent is required, these technologies will only be activated after the visitor has provided valid consent.
Visitors can accept or reject non-essential tracking and change or withdraw their preferences through the website’s cookie settings.
Further information about the cookies and tracking technologies used, including their purposes and retention periods, can be found in our Cookie Policy.
Shooter Staff applications
Individuals can apply to join the AXIRA Shooter Staff through the application form on our website.
The personal data collected through this form includes name, email address, social media profiles, information about archery experience and any additional information voluntarily provided. Applicants may also choose to upload a photograph.
This information is used to review applications, communicate with applicants and manage the selection process.
Photographs and other information submitted through the application form will not be published or used for promotional purposes solely because an application has been submitted.
AXIRA may retain application information for up to 24 months after submission where a valid legal basis exists for doing so. Where applicants agree to be considered for future Shooter Staff opportunities, their application information may be retained for this purpose for up to 24 months, unless they withdraw their consent earlier.
If no valid basis exists for continued retention, personal data will be deleted when it is no longer necessary for the original selection process.
Customer rights and how AXIRA respects them
AXIRA respects an individual’s right to determine how their personal information is used, within the limits of applicable law. These rights include:
Right to access, rectify and delete personal information. Individuals have the right to ask AXIRA for an overview of their personal data that AXIRA processes. They also have the right to request correction of inaccurate or incomplete personal data and to request deletion of personal data where the legal conditions are met.
Right to restriction of processing. In certain circumstances, individuals have the right to request that AXIRA restricts the processing of their personal data.
Right to data portability. Where applicable, individuals have the right to receive their personal data in a structured, commonly used and machine-readable format or request its transfer to another organisation.
Right to object. Individuals have the right to object to processing based on legitimate interests in certain circumstances. They can object to direct marketing, including related profiling, at any time.
Right to withdraw consent. Where processing is based on consent, individuals may withdraw their consent at any time. This does not affect the lawfulness of processing carried out before consent was withdrawn.
Rights regarding automated decision-making. Where applicable, individuals have rights relating to decisions based solely on automated processing that produce legal or similarly significant effects.
Individuals can email their request to privacy@jvd-group.com. AXIRA will respond without undue delay and generally within one month, in accordance with applicable data protection legislation. This period may be extended where legally permitted.
Individuals also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) or another competent supervisory authority.
How AXIRA protects personal data
AXIRA maintains an internal framework of policies and standards to keep personal data safe. These policies and standards are periodically reviewed and updated to keep them in line with regulations and relevant developments.
The measures are determined based on the impact and risk of the type of data being processed and the available technical and organisational possibilities.
More specifically, and in accordance with the law, AXIRA takes appropriate technical and organisational measures to ensure the confidentiality and integrity of personal data and the way it is processed.
In addition, employees who have access to personal data are subject to confidentiality obligations and may not disclose personal data unlawfully or unnecessarily.
How long AXIRA keeps personal data
AXIRA is only allowed to keep personal data for as long as it is still necessary for a legitimate business purpose or as required by an applicable legal retention period.
The retention period depends on the type of personal data and the purpose for which it is processed.
Personal data submitted through the contact form or other communication channels is retained for as long as necessary to handle the enquiry and any relevant follow-up.
Shooter Staff application information may be retained for up to 24 months after submission, provided that a valid legal basis exists for the relevant retention. Where consent is used to retain information for future opportunities, the information will be deleted earlier if consent is withdrawn, unless another legal basis requires or permits continued retention.
Data collected through Google Analytics 4 and the Meta Pixel is retained in accordance with the applicable settings, purposes and retention periods of the services used.
After the applicable retention period, AXIRA will remove or anonymise personal data unless continued retention is required or permitted by law.
Legal Responsibility and Data Controller
AXIRA Archery is a brand of JVD Group, operating under the trade name JVD Archery.
JVD Group is the legal entity responsible for the collection, processing and protection of personal data through the AXIRA website and its related activities.
For the purposes of the General Data Protection Regulation (GDPR), JVD Group acts as the data controller and is responsible for ensuring that personal data is processed in accordance with applicable data protection legislation.
JVD Group (JVD Archery)
Looier 9
5253 RA Nieuwkuijk
The Netherlands
Email: privacy@jvd-group.com
Telephone: +31 (0) 73 518 6020
Contact us
If individuals want to know more about AXIRA’s data policies and how AXIRA uses personal data, they can send an email to privacy@jvd-group.com or contact us by telephone at +31 (0) 73 518 6020.
This is the Privacy Policy of AXIRA Archery, a brand of JVD Group, operating under the trade name JVD Archery.
AXIRA might need to amend this Privacy Policy to remain compliant with changes in law and/or to reflect changes in how personal data is processed.
The most recent version is available on the AXIRA Archery website.
Last updated: 10 november 2026